I’ve been looking at different ways of deploying an App to the users. The easiest is to use the Play Store and Appstore. I prefer Android because of its simplicity, I have 2 android devices i can test on and not having to keep up with the Apple paper work. So after paying the $25 registration fee on the Android Dev Console it is relatively easy to submit your .apk for the Play store. If you want to sell your game its a 70 30 split of the retail. (Android developer console https://support.google.com/googleplay/android-developer/?hl=en)
One of the issues I still have with companies advertising there apps is the use of QR codes. They are well know for being ugly and if your not using a Nokia with built in QR reader on the camera they dont really save you any time on entering an address or searching on the App/Play store. Not every one has NFC in the phones right now but they are on the rise and I think we will see them in all phones soon, If that be for paying wirelessly or linking to a direct download of an app. NFC can be used to make call’s, send texts and go to a direct link that could be an ftp server with your file on. Its been used recently in a Council funded project make by Bolser in beer mats to help combat drink driving, the patron pressed the middle of the mat and holds their phone over it and it will call a local taxi company for them. It is also being used by public transport companies in Leeds for downloading time tables.
The one above is more robust for out door conditions but there are much thinner ones that I could consider with my magazine supplement. Such as these from a company called RapidNFC they do a HUGE selection of NFC products like Pen’s and Magnets. What interested me was the printed NFC stickers that can me applied and used to direct download the app to the phone for the user. They are slightly costly at 32p each when brought in the 1000’s but could be very effective.